About the company
SMPL Group is a marketing company founded in Cyprus in 2026. We create tailored solutions for companies, creators and digital products.
We combine strategy, creativity and technology to turn ideas into strong market-ready products.
SMPL Group was founded in Cyprus in 2026. We have worked with companies and creators across different industries, helping them build clear positioning, strong visual communication and structured promotion.
We develop tailored marketing strategies for products, educational courses, games and other digital projects. We also create custom AI creatives, advertising assets, websites, videos and content aligned with specific business goals.
Our approach combines analysis, creativity and modern technology. For every project, we build a dedicated system — from the initial idea and positioning to launch, promotion and continued development.
Three SMPL principles
Strategy starts with the product
Before launch, we analyze the product, market and audience to establish precise positioning and an effective marketing system.
Creative serves a business goal
Design, video, copy and websites should communicate value clearly, strengthen the brand and guide the audience toward action.
AI improves efficiency
We use AI tools to produce creatives, test hypotheses, automate workflows and accelerate production.